Aqua Libra
Branding and packaging design concept for Aqua Libra, created as part of a Ravensbourne x Britvic industry competition.







For the flavoured range, each flavour is represented through nature-inspired illustrations that reflect the colours and feelings evoked by the drink. The Cucumber, Mint, & Lime infusion is represented by a turquoise tropical seascape, and a passionate red sunset portrays Blood Orange & Mango.









The plain sparkling and still waters are visualised with refreshing ocean imagery, using sparkles on the sparkling variety to distinguish between the two. Both fun and sophisticated, the brand identity captures a healthy, balanced lifestyle that still embraces enjoyment.